Case Studies

GE Money
GE Money is owned by General Electric (GE). GE’s roots can be traced back to the Edison General Electric Company which was formed in 1890 by Thomas Alva Edison, the founder of GE and the inventor of the one greatest inventions of all time-the incandescent light bulb-for all those who do not know your history and have taken the light bulb for granted ! Apart from often being voted the world’s most favourite company GE was until recently the world’s largest company by market value. Anyway, ‘coming back to earth’……GE Money booked a 3 month poster campaign in select car parks to target an ABC1 audience. The aim of the campaign was to raise its brand profile further in the burgeoning consumer finance market in the South West of England. It wanted to get its message across to its target market that there was an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages, re-mortgages and insurance.

Marks & Spencer Travel Money
M&S Travel Money were looking for high impact advertising to increase awareness of its unique travel money service in offering Commission free foreign currency notes and travellers cheques. Marks and Spencer ran a four week-long 4 sheet poster advertising campaign in the Lemon Quay car park. This allowed the local store to inform and remind customers of the its unique commission free service, to local, regional and national users of the car park.

Truro College
Truro College successfully ran a 3 month 6 sheet poster campaign to promote its courses to the hard-to-reach 16-24 age group who seldom listened to the local radio station either because they featured too much advertising or the ‘appeal to all ages ‘music was too boring.The benefits of this form of media for the college were that it allowed coverage in a highly defined area and could not be missed by the 'out and about' age group they were targeting.
Consumer Direct
The National Maritime Museum

National Health Service
The local NHS Trust placed a 4 week campaign in select car parks within their desired socio-demographic brief, to publicise an upcoming NHS recruitment exhibition. They were keen to target a very specific audience who could not be reached through the local press and radio, due to their long working hours and who thereafter spending their nights out, or who had to bath and feed the kids when they returned home, leaving the target audience too tired to be receptive to any advertising at home.
The campaign proved to be a resounding success in attracting skilled working professionals who either park their cars near their work place or during their lunch hour.

Countrywide Lettings
Countrywide Lettings is the largest property lettings agent in the UK. It is backed by Countrywide plc which is backed by Countrywide plc which is listed on London stock exchange. Countrywide decided to run a 12 month poster campaign to raise their public profile in the burgeoning residential lettings market in the South West of England. Their campaign included 4 sheet posters and 6 sheet posters at entry and exit points at select car parks fitting their target audience socio-demographic profile to remind thousands of potential tenants and landlords that Countrywide should be their first port of call regarding any property letting matter.

The Beeches Elemis Premier Day Spa & Hotel
The Beeches Elemis Premier Day Spa & Hotel, is a luxury hotel and day spa, which booked a 12 month poster campaign encompassing multiple poster formats, including 6 sheet posters to target drivers as they queued up to drive in, 4 sheet posters to target both pedestrians and remind drivers again once they were inside the car park ( and posters by the exit reminding drivers again as they drive out) , A2 posters by high footfall areas such as by ticket machines and lift lobby areas, which offered long dwell times for The Beeches target female AB social groups.

KPS Property Services
KPS are new but fast growing boutique property management company that was keen to rapidly build its brand profile and inform its ABC1 target audience that KPS was unique and different from other property agencies in that it is able to offer a complete package of services encompassing residential sales, property management, buying, selling, renting and even investing in property. KPS booked a 12 month campaign encompassing for the first time in any car park in the UK, massive high impact floor graphics covering nearly an entire floor, on three lift lobby floors targeting ‘a bored’ audience that was either queuing at the ticket machine or waiting for the lift.

BMW
BMW needs no introduction. Since its inception, the BMW brand has stood for one thing: sheer driving pleasure. Sporting and dynamic performance combine with peerless design and exclusive quality, resulting in the unique appeal of BMW automobiles. BMW wanted to promote its new 3 series saloon model and felt that one of the most targetted ways to reach out to drivers in the AB social category was
South To South Surfware
Brazil’s favourite surf brand decided to opened its first store in Europe in Falmouth in the South West of England. South to South booked a 3 month 4 sheet and 6 sheet campaign in select car parks to create brand awareness and raise its public profile among a very specific target 30-40 age group and ABC1 social group in select car parks which had a high proportion of such users.